Where does a Web site and Social Media and Search Engine Optimisation actually fit into the grand scheme of things? I have done a few seminars now on Social Media. Before I can get to social media questions, I have to go through the whole sequence of points that is Marketing Strategy. The majority of
There is much drivel talked about Search Engine optimisation. There are a lot of people who would like you to believe that the whole subject is complex and mysterious. It isn’t. They would like you to believe that only they have the secrets to Google’s search engine. They don’t. The basics are these. 1) Write for
When developing a website, there are a million things that have to get done. There is the design, the workability, the coding, and, of course, the search engine optimisation and inclusion of analytics code. It can be easy to accidentally overlook a few of the details unless you work to a strict checklist of everything
Last year, I was thinking that Facebook was great, but it was too big for any one town. The issues of one locality get lost in the general “background noise” of millions of people talking. I like Facebook. I have Facebook friends all over the world. But my sister in Australia just isn’t interested in
